SEARCH ADVERTISING · US BENCHMARKS
Put an ad budget
in perspective.
Explore what a monthly advertising budget looks like against historical industry benchmarks.
This is an arithmetic illustration, not a forecast, spending recommendation or guarantee. It is separate from Echoit AI chatbot pricing.
Explore a budget
Enter $100–$50,000 in whole dollars. This range is a calculator control, not a recommended budget. Ad spend excludes product, management and creative fees and taxes.
Illustrative monthly counts
Business Services · $3,000 monthly ad spend
Clicks ≈ 511
Leads ≈ 32
Budget ÷ cost per click ($5.87); separately, budget ÷ cost per lead ($93.69). Rounded to whole counts. These calculations are independent—not a predicted click-to-lead funnel.
Calculated in your browser. This tool does not save inputs, submit information, connect an ad account or launch ads.
The benchmarks behind the numbers
| Industry | Cost per click | Cost per lead |
|---|---|---|
| Business Services | $5.87 | $93.69 |
| Home & Home Improvement | $8.33 | $90.92 |
| Dentists & Dental Services | $8.00 | $72.97 |
| Real Estate | $3.22 | $102.51 |
| Restaurants & Food | $2.05 | $30.57 |
| Attorneys & Legal Services | $9.87 | $131.63 |
Source: WordStream / LocaliQ 2026 search advertising benchmarks, checked November 2, 2026. The report covers 13,474 US campaigns on Google and Microsoft search, April 1, 2025–March 31, 2026. Categories contain at least 52 campaigns; reported averages are medians.
How to interpret the illustration
Illustrative clicks = budget ÷ historical cost per click. Illustrative leads = budget ÷ historical cost per lead. A lead is a recorded action, not necessarily a qualified prospect or sale.
No city-specific adjustment is made. Actual costs and results can differ substantially; these historical figures do not describe live auction prices or markets outside the US. There is no revenue, return-on-investment or statistical confidence estimate.
Read the search-terms review guide